Social Media Stats 2021

Social media has transformed marketing, and as this post demonstrates, their popularity is still growing in our most recent global social media statistics research summary for 2022. Social media networks’ popularity varies by demographic, and they are still evolving. 

The Global Popularity of Social Media in Comparison to Internet Use

Datareportal updates its massive global compendium of social media statistics regularly, providing some fascinating insights into the world of social media. It’s a fantastic download for adding slides to your presentations. It’s especially interesting to see how far some countries differ in terms of social media use, and, surprisingly, Western countries lag far behind in adoption rates.

More Than Half of the World’s Population now Uses Social Media

Social media is now used by 4.55 billion people worldwide, with 400 million new users joining in the last year. With 5.29 billion unique mobile users, more than two-thirds of the world’s population has access to a mobile phone.

The full report from Datareportal contains a massive amount of information compiled from various data providers across 200+ slides. It provides country-specific data for the vast majority of the world, so you might want to look at the slides for the countries in your core markets to get a better understanding of the current state of society in the areas where you operate. 

More than half of the world's population now uses social media

An Overview of Global Social Media Users from Around the World

When comparing the most popular social networks, it’s best to compare them based on active account usage rather than total user accounts. This graph depicts the total number of Internet users, demonstrating that while 61.8 percent of the world’s population is internet users, 4.2 percent are not active social media users, implying future growth opportunities for not just social media networks, but for social media marketing agencies too.

Most Popular Social Networks Based on Demographics (Age and Gender)

The best source for statistics on the most popular social media platforms is directly from company statements and earnings announcements. This compilation demonstrates the significance of messaging apps such as WhatsApp, Facebook Messenger, and WeChat. It also emphasizes Tiktok’s rapid rise to become one of the most popular social networks.

According to Facebook data, the largest demographic on Facebook is males aged 25-34. This age range also represents the largest user pool for females.

Most popular social networks based on demographics (age and gender)

The Most Rapidly Growing Social Networks

Because every social media marketing agency is invested completely with the rise of social media marketing, they have to know everything about social networks. For instance, the increasing reliance of users on a particular social network is based on the popularity and growth trajectory.

The most rapidly growing social networks

Interaction of Social Users with Brands when Purchasing Goods and Services

One of the challenges of social media marketing is that, by definition, social media is a peer-to-peer medium, involving conversations between friends, families, and coworkers. Given this, brands must exercise caution in their use of social media.

GlobalWebIndex’s research in their social media trends 2021 report shows how/why visitors use various social media services. Users of Instagram, Pinterest, Linkedin, Reddit, and Twitter all list ‘follow/find information about products/brands’ as one of their top three motivations.

The Engagement Rates for Different Platforms’ Benchmarks

According to the Global Web Index, digital consumers spent an average of 2 hours and 22 minutes per day on social networks and messaging apps between October and December 2020. This represented a slight decrease year on year, continuing a trend that began in 2018 but was halted by the Pandemic.

Latin America had the highest social media usage in 2020, with a daily average of 3 hours 38 minutes on social media during the pandemic.

The engagement rates for different platforms' benchmarks

Interaction of Social Media Users with Various Post Formats

A social media marketing agency like Infini Social intuitively understands that the right visuals and videos are more effective at gaining engagement. The observed interaction rates support this. According to LinkedIn, images typically receive a 2x higher comment rate, and video receives 5x more engagement, with the live video receiving 24x more.

This is supported by the following data from SocialBakers’ social media trends report:

 Interaction of social media users with various post formats

According to Socialbakers data, videos lasting more than a minute had the highest median interactions and median reach on Facebook.

In 2020, the median reach for very long videos (more than five minutes) was around 9,700, which was 44.8 percent higher than the reach for long videos.

There was a correlation between video length and reach and interactions, indicating that the longer a video was, the further it reached and the more interactions it received.

 Interaction of social media users with various post formats

Social Media Continues to Grow

The stats discussed in this blog only strengthen social media’s power and that this platform will be even stronger in the future. With the increasing number of new users every day, it is one of the fastest and best ways to reach the mass market. 

So, if you own a business, then this is the way to reach maximum prospective customers with lesser cost, and quality content. We, Infini Social will help you manage everything with no hassle at all rather than greater qualified leads and conversions. So, if you’re interested, then give us a call.

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